Dr. Mohammed Ashar Khan is a lecturer of Marketing at the Royal Commission Yanbu Colleges & Institutes in Saudi Arabia. He teaches Digital Marketing, Integrated Marketing Communications, Services Marketing, Principles of Marketing, Consumer Behaviour, Strategic Marketing and Entrepreneurship to undergraduate and postgraduate students. He has completed his doctoral degree in marketing with thesis titled ‘An empirical study of online social networking intent among Saudi Arabian undergraduate students’ from the Banasthali Vidyapeeth, Jaipur, India. He has published two research articles entitled ‘A synthesized framework from literature to study social networking intent among undergraduate students: A case of Saudi Arabia’ and ‘Epistemology of Online Social Networking Intent, Habits and Trends from Literature: A Case of Saudi Undergraduate Students’. Before joining the Yanbu Industrial College, he headed the Main Press Centre at the 2010 Commonwealth Games held in New Delhi. He also worked as Television Producer for ESPN Star Sports, Singapore and TEN Sports, Dubai.